Service 01 / SaaS

SEO for B2B SaaS

Bottom-of-funnel keyword strategy built on Pain Point SEO. Every piece of content maps to a deal stage in your pipeline, and the same research feeds your visibility in AI answers. You work with me directly, from first call to final report.

8 yrs
in B2B SaaS SEO
16
B2B accounts I lead by day
Who this is for

You'll get value from this if…

You need pipeline from organic

You are measured on demos and signups, not traffic. You want every page to earn its place in how deals actually close.

AI answers worry you

Your buyers ask ChatGPT before they ever type into Google. When it answers their question, you want to be the source, not a competitor.

You want one senior person

No account managers between you and the work. The person who builds the strategy is the person on your calls, and you can act on recommendations within weeks.

What's included

Everything the engagement covers

→ Bottom-of-funnel keyword research built on Pain Point SEO
→ A content map that ties every piece to a deal stage in your pipeline
→ Briefs and refreshes for the pages that drive signups and demos
→ Technical SEO checks on crawling, indexing and site health, diagnosed with real crawl data
→ Prompt tracking and citation analysis across ChatGPT, Perplexity, Gemini and AI Overviews
→ GSC and GA4 reporting tied to signups and pipeline
Deliverables

What lands in your inbox

Month 1 Bottom-of-funnel keyword map, deal-stage content plan and a prioritized roadmap
Monthly Content briefs, implementation support and reporting tied to demos booked and pipeline created
Quarterly Strategy review against revenue targets, plus a citation check across the AI engines
How I see it

Search stopped being one channel

Your buyers now ask ChatGPT before they ever type into Google. I work both systems as one program: classic organic for the searches that still happen in Google, and citation strategy for the answers being generated everywhere else.

→ Rankings still matter. High-intent Google searches convert as well as ever. The volume shifted, the value did not.
→ Citations are the new rankings. When an LLM answers your buyer's question, either you are the source or a competitor is.
→ One strategy feeds both. The content that earns citations and the content that ranks come from the same research. Doing them separately doubles your cost.
[keyword-to-deal-stage map]
FAQ

Common questions

What is Pain Point SEO?

It is a bottom-of-funnel keyword strategy. Instead of chasing high-volume informational terms, I target the searches your buyers make when they are close to a decision. Every piece of content maps to a deal stage in your pipeline, so you can trace organic work to revenue.

How fast can I expect results?

Technical fixes can move things in weeks. Content and authority take months. I will tell you which bucket your situation falls in on the first call.

Do you guarantee rankings?

No, and you should not hire anyone who does. I guarantee a clear strategy and work that ships on the agreed timeline.

Does this cover AI search too?

Yes. The content that earns citations and the content that ranks come from the same research. I track citations across ChatGPT, Perplexity, Gemini and AI Overviews the way most consultants track rankings.

What do you need from me to start?

Search Console and analytics access, plus one person who can answer questions about your buyers. Someone on your team should be able to implement technical fixes; if no one can, we are probably not a fit yet.

What does it cost?

Every engagement is scoped after a discovery call and a preliminary analysis, so the proposal reflects your actual opportunity. Engagements run month to month, no lock-in. [Starting price to come]

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About the consultant

Anirudh Takkar is an SEO and GEO consultant for B2B SaaS companies. He leads SEO across 16 B2B accounts at an AI-native marketing agency and has 8 years of experience in B2B SaaS SEO. He tracks brand citations across ChatGPT, Perplexity, Gemini and Google AI Overviews. He works async-first with clients worldwide.

Ready to build pipeline from organic?

Book a discovery call. You get a preliminary read on your Search Console data and a scoped proposal, whether or not we end up working together.

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